A marketer's guide to building a VoC program
Great marketing resonates with customers on a personal level. So great marketers need to listen closely to customer feedback to understand exactly what customers want. Let’s break down why your team should implement a Voice of the Customer program, discuss strategies for overcoming common obstacles, and share a few secrets from successful companies like David’s Bridal, Brother International, and BlueJeans.
In this guide, you’ll learn:
- The 3 key ingredients for a powerful and scalable VoC program
- 7 ways to collect feedback and better understand your customer base
- Why most VoC programs don’t actually lead to real changes (and how you can set up your team for success)
- And much more
Birdeye gets you real results that help you be the best
- 20 million
- 1 billion +
- 100,000 +
Data is from over 60,000 Birdeye business customers
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
4 reviews